Effective Online & Offline Marketing Current Status Not Enrolled Price For WAP Members Get Started Take this Course One of the most critical aspects of business…getting eyeballs and interest in your offerings… Course Content Online Marketing. A crucial skill for business | All businesses need sales. Sales come from leads. Leads come from the Internet… Sample Lesson Audience, Message, Pond | Screw this up and you’ll really struggle The Demographic Spending Wave | How to avoid pending bust sectors whilst positioning yourself for the imminent booms People buy what they WANT, not what they NEED | It’s all about taking someone from their undesired present, to their desired future Why single product businesses rarely last | And why the WAP’s CPA will shock you… Content Commerce and the power of a list | How to congruently leap frog from one niche to the next You Will Lose Trust With Dishonest Ads Basics of Lumpy Mail | And why I don’t personally use Google Adwords Avoid Brand Marketing! | As a nano/micro business you need Direct Response marketing! Nurturing Referrals | And the Maths behind Viral Referral campaigns The Basic Marketing Machine | It’s all about CPA! Basic Product Architecture | This is crucial as it’s very hard to profit from the front end these days Basic Funnel Mapping | Brainstorming some biz ideas from the audience Video Brochures | A great way to get in front of and wowing your desired decision makers! More funnel mapping | More random ideas How to test if your product/service will work | And how you can identify prospects that are interested and how to then target them with an ad Understanding ‘Pixelling’ | How to secretly stalk those that have landed on your website Why you need to write your sales letter before doing anything | And how I do cheap market research for finding the best headlines for things Conversion Rate Optimisation Don’t Say You Just Need 1% of a Market! Creating a Lookalike Audience An over-shoulder-look at quickly launching a basic funnel… Starting a New Attraction Journey From Scratch. Part 1 Starting a New Attraction Journey From Scratch. Part 2 Starting a New Attraction Journey From Scratch. Part 3 Starting a New Attraction Journey From Scratch. Part 4 My Funnel isn’t working! What do I do? Working out ROAS and an important lesson when seeing Marketing claims Example of testing a New Funnel This is most likely why your marketing isn’t working Market Research